Purpose + Profit Podcast
Purpose + Profit is a podcast for impact-driven women leaders navigating the real decisions behind meaningful work. Hosted by Jess Sato, strategic advisor and decision architect, the show explores what it actually takes to build businesses and careers that align profit with responsibility, integrity, and long-term impact. Through thoughtful conversations and grounded reflections, each episode invites you to slow the moment down, think clearly, and lead in a way you can stand behind.
Purpose + Profit Podcast
Latest Episodes
The Sunshine Slowdown
Navigating the Sunshine Slowdown in BusinessJess Sato uses the metaphor of driving into blinding sunlight to describe how accomplished women can feel stuck when the path forward in their business becomes unclear. Lack of ...
The Recipe That Got You Here Won't Get You There
Stop Using Someone Else’s Recipe and Evolve Your Business FrameworkJess Sato shares how a cupcake hobby became her business, When Cookie Met Cupcake, and how moving from borrowed recipes to her own signature vanilla bean buttercream (an...
The Fine Trap: The Business Problem No One Talks About
Escaping the “Fine” Trap Before Your Business BreaksUsing tornado preparedness from growing up in Oklahoma, Jess Sato argues that the worst time to make clear decisions is during chaos, and that business owners (especially accomplished ...
Why I Don't Start With Identity Work... And What I Do Instead
Jess Sato revisits the “watershed idea” and pushes back on the common entrepreneurial narrative that feeling stuck means you need an identity shift before results can follow. Drawing on more than two decades of work with accomplishe...
The Idea That Won't Let You Go: What a Watershed Idea™ Is and Why It Changes Everything
Jess Sato returns to the Purpose and Profit Podcast to explore why certain ideas won’t leave us alone, calling this experience “unfinished purpose,” a costly, gnawing incompleteness that success and busyness can’t quiet. Using the C...